| Health Care Marketing |
| Dr.Partha Krishnamurthy, Bauer Faculty Research Fellow & Director of the Institute for Health Care Marketing, Associate Professor of Marketing at the University of Houston, an alumni of BIM and Dr.Prabakar Kothandaraman, PhD (Pennsylvania State University) Department of Marketing, Associate Clinical Professor at Drexel University were on campus on 9th July 2010
to enlighten the BIM 27 batch students about the various aspects in Marketing. Case studies on "Marketing strategy " were also discussed and was very useful as it was highly interactive and brain storming kindling the spirits of the newly joined students. Overall, it was a great learning experience for the whole batch giving them a new direction in their thinking towards marketing
|
|
| |
|
|
