BISMARC, the Marketing club, showcases important highlights in the world of Marketing to the students. Key events of BISMARC include MARWAR, the flagship event that tests the Marketing skills of students, PROMOTTO, a case study competition and MARCETHLON, an event that brings together movies and Marketing. It publishes a weekly newsletter “Bis Bytes”.
FINCLUB, the club of Finance enthusiasts, analyzes the dynamic nature of Finance as a subject and as a sector. It helps the students appreciate the importance of financial acumen in today’s competitive environment. It organizes various workshops and events such as “Shareguru”, a stock trading game and “Finance Utsav”, a week-long event consisting of competitions on equity research, wealth management, financial simulation etc.
The Human Resources club, ZETETICA, provides both members and non-members an active orientation to the HR domain through workshops, guest lectures, conferences and other games. It organizes a short-film competition “BIM Oscars” that enables participants to make movies in the theme of HR. Apart from this, all the birthday bashes are organized by Zetetica.
SPIRITED, the Social Responsibility Club of BIM provides a channel through which students of BIM can show their sense of responsibility towards the society. It organizes activities for the good of the underprivileged such as reading and activity sessions in orphanages. As part of its activity, the club regularly undertakes interactive learning programmes for a government school situated near BIM.
The Entrepreneurship club, E-Cell, was formed in 2010 to tap the entrepreneurial skills of students. It organizes programmes covering various aspects such as brainstorming of business ideas and their feasibility and implementation studies, role of venture capitalists, writing an effective business plan, etc. It invites eminent entrepreneurs from the industry to share their views with the students. E-Cell is registered under the National Entrepreneurship Network (NEN) and it enables the members to network with E-Cells of other B-schools, venture capitalists and experts from the industry.
At BIM, we believe in giving back to the society as we endeavor for a better future. As part of our social efforts, we engage in activities like blood donation drives, orphanage visits, Joy of Giving week and adoption of the local government primary school. The volunteers work zealously to help the underprivileged school children of nearby Burma colony by way of donations, contests, events and coaching on a regular basis.
You meet people who forget you. You forget people you meet. But sometimes you meet those people you can never forget – none other than your good old friends. The day finally for the reunion of 4 th batch of Bharathidasan Institute of Management. This was a special occasion where the leaders of the corporate world visited their alma mater to relive their unforgettable memories, to catch up with their long lost friends and converse with their gurus.
The Campus was buzzing with energy and laughter as the future leaders of BIM were eager to meet and interact with the behemoths of the corporate world. In an informal discussion session with the current batch the alumni shared their life experiences and hints on how to cope up with the growing competition. Later, they planted a sapling in the campus as a legacy of this super successful batch.
The day came to a close in the wink of an eye, but it was one that will remain in their hearts for years to come.
Event name: VYUGA
Place: BIM Trichy campus Date: 15/09/14
Branding products has always been a blind date for all the leading FMCGs. Then how can one think about the branding commodities?
However, “30K Feet”, Strategy Club of the Bharathidasan Institute of Management was able to showcase talents of its budding managers in converting the commodities into branded products.
VYUGA-14, the maiden event of “30K Feet”, Strategy Club, has enlightened the evening with overflowing ideas of the students in branding, marketing and distribution strategies. The products were launched bythe Chief Guest, Mr.Sundarajan, GM, BHEL-Trichy.
The students were given individual stalls to display their prototypes and market their products, which wasthen evaluated by a panel of judges. Based on the various parameters like best product launch, feasibility of the idea, eco-friendliness of the product, stall decoration and prototype, the individual teams were evaluated and awarded.
Mr.Sundarajan expressed his excitement and appreciation on seeing the commodities like tender Coconut, toddy, Betel leaves, Jute bags etc., getting converted into branded products and the strategies behind each products. The event was a success and 'markaddicts' grabbed the prizes for branding tender coconuts.
30K Feet , Strategy club of BIM, provides a platform to the students to have a comprehensive knowledge and practical experience on how the different streams of management collude together to make a product or a business a success. It organizes various competition like VYUGA, where the students try and develop a strategy to sell a commodity by branding it.